In today’s highly competitive market where customers are spoiled for choice, differential product attributes create only a limited influence; the true power to drive competitive differentiation resides with the Brand. Strong brands with loyal customers enjoy higher market share, higher prices, and higher margins.
Zensciences empowers you to leverage this global love affair with brands to your advantage. By developing a unique Brand Design System – broad enough to change with evolving market conditions, consistent enough to deliver seamless experiences across all channels, and precise enough to create clear differentiation – we help you build a globally recognizable brand and create a lasting first impression.
Helped a leading pure play Engineering R&D company articulate what they stood for and where they wanted to go. Zen organized a brand positioning workshop for the client to pen down existing perceptions and future goals. The result was a strong theme and positioning that lead the way for complete brand redesign.
Helped an emerging player in agro-mechanization space create the complete brand from scratch. From naming the company to creating product hierarchies and nomenclature, Zen helped the client transform a revolutionary idea into a Rs. 100 Crore brand.
For a multi-national technology subsidiary of a large conglomerate the challenge was to successfully rebrand the company while adhering to the design guidelines of their mother brand. Building on top of a predefined theme, Zen adopted a highly visual storytelling methodology to design templates for all of their collaterals.
Helped one of the leading global technology companies boost brand awareness, create appetite for disruptive digital transformation solutions, and enhance post-sales support with engaging, informative, and captivating brand and product videos.