The tried and tested methods of connecting with the target customers have become obsolete while the market continues to become more customer-centric by the day. Customer touchpoints are constantly changing, and their decision journeys are changing even faster. CMOs need a forward-looking marketing strategy to effectively navigate these challenges and make relevant connections with their customers.
Zensciences Marketing Strategy and Consulting offering is designed to help CMOs set the course for success in today’s highly competitive marketplace. We aim to deliver predictable and measurable results – by finding the right balance between short-term growth and long-term objectives.
For a $100M IT Services company the challenge was to better align digital offerings with customer pain points so as to boost critical revenue generating opportunities. Zen enabled them to move from a catalogue based approach to issue based approach, rationalize over 90 service offerings to 23, and optimize all sales assets to deliver better business outcomes.
Helped a leading policy research organization analyze customer perception by conducting an extensive survey with around 200 customers. Zen created the survey, analyzed the results, identified critical gaps between existing customer perception and actual brand positioning, and built a roadmap for changing these perceptions.
Helped 20+ brands across industries reach their target audience, discover innovative ways to carve out a larger market share, and digitally enhance product/ service delivery methodologies to meet the customers in their exact moments of need.
For a new entrant in payment tech industry the challenge was to price the products right so as to maximize profits. Zen did a competitor product analysis and ran an A/B testing campaign across different demographics in US to conduct price sensitivity analysis and decide the right price for different products.
Helped an IoT startup benchmark its solutions against the competitors and come up with better service offerings and use cases to meet the customer expectations and create competitive differentiation.