Just when we thought we are recovering from the reverberations of a post-masked world, new economic disturbances and newer technologies, trends, and strategies unmask themselves, making marketing turn on its already spinning head. Add to it the onset of generative AI – AI like never before and what we have is a whole new world of marketing.

The 2023 Marketing Trends Report explores what’s next for marketers and brands alike, and how to forge ahead. And it unveils AI marketing trends that will change the future of storytelling in ways we have never dreamed of before.