Since its inception Zensciences has always led its engagement through content and the depth of understanding the business of a client. Content is the X factor that leads solutioning and it is also important to know that content and storytelling is how most of our clients differentiate themselves in the market. Remember, you are in the business of ideas and marketing. Not just writing.
The Content Lead is responsible for working with the design and account management team of the respective business units to build high-quality solutions to ‘solve for’ the client ‘problem statement’.
Responsibilities:
1. Solutions:
You are responsible for building solutions/ideas and content strategy, doing competition studies, including messaging and writing. You are accountable for the complete ownership of any form of content for a particular client. You are also to research, write, edit, provide reviews, feedback or content recommendations and insights based on client needs. Also please stay current. Know your clients business deeply, their share price, know the markets, market trends etc.
2. Delivery & Ops Mgmt
Ensure availability of team members to finish the job, on time. Ensure the right people are hired, trained for the accounts in the business. Ensure utilization of the people within the team is 100%. You will ensure TAT is adhered to for assets created by each team member.
3. Quality:
Reduce rework to minimum or zero. Ensure briefing and work planning is done effectively and work is done in line with the expectations. You will need to get and record client appreciation of the work for yourself and the team. Ensure all content is safe to publish, checked and is true. Zero tolerance for copy /typo errors and plagiarism. Content writing has to be contextual, and has to have storytelling, rather than just writing.
4. Innovation:
In partnership with the account and design leads, identify opportunities and risks for delivering content solutions, including identifying opportunities for up-sell.
Implement and use tools that enhance productivity.
5. Team management & Training:
Manage, mentor, coach, uplift, train. Also weed out the bottom 10% religiously. Reward the top 5%. Build a level 2 team, to take over your role.
6. Responsiveness & Communication:
Collaborate actively with clients, internal teams and other similar stakeholders to ensure that content supports the business outcomes desired by clients. If an account manager is slacking, pick up the phone and talk to the client. Be as front-facing as the AM/AD
7. Zen values
Challenge the status quo. And imbibe and live the Zen value system.
