Employer brand
audit and research
Before you change anything, find out where you stand. We listen to employees, candidates and leaders, and study review sites, competitors and your recruitment journey. You learn how your workplace is really seen, where perception and reality differ, and what to fix first.
Employer value
proposition (EVP) creation
Your EVP is the promise at the heart of your employer brand. We shape what is true and distinctive about your workplace into a clear, credible proposition that leaders believe and employees recognise.
Employer communication
strategy and execution
A strong EVP still needs a plan to reach people. Our employer branding consulting team decides what to say, to whom, through which channels and when.
Recruitment campaign
strategy and execution
Attract the right people, not just more of them. We plan and run recruitment campaigns built on your EVP and aimed at the talent you need most.
Social media and
reputation management
Candidates check your reputation before they apply. We build your employer presence on LinkedIn and other platforms, track what people say on review sites, and help you respond with care.
Employer
engagement campaigns
Your employees are your most believable advocates. We create internal campaigns that build pride, connection and belonging, from culture programmes to advocacy initiatives.
Employer
asset creation
We create the material that brings your employer brand to life: careers pages, recruitment brochures, onboarding kits, job post templates and visual identity guidelines.
Employer
brand films
Some stories are best seen. We produce films that show real people, real work and real culture. Authentic video builds trust quickly and shows candidates what it feels like to belong.
From first insight to last campaign: marketing consulting, a marketing function in better shape, branding, and strategy that actually shows up in the market.
L&T TECHNOLOGY SERVICES
For L&T Technology Services (LTTS), a global engineering and R&D services company, we built an employer brand that gives its engineers a distinct identity both at work and in the community. We shaped a heartfelt employer brand message and carried it through employer communication and engagement, positioning LTTS as a workplace where engineering talent feels proud, valued and connected to a larger purpose.
TREDENCE G.O.A.T
For Tredence, a data science and AI solutions company, we created G.O.A.T, a bold employer brand voice. The campaign turns everyday workplace moments into disruptive lessons in intelligence, creativity and rebellion. It shows Tredence's culture through distinctive employer communication and social media content that appeals to ambitious data and analytics talent looking for a workplace that thinks differently.
GOODWORKER
For Goodworker, we created a recruitment campaign strategy built on one idea: the right message on the right platforms attracts the right talent. We sharpened the employer brand message, picked the channels where the target talent spends its time, and ran a focused recruitment marketing campaign to bring in better-fit technology candidates.
WALMART GLOBAL TECH INDIA
We helped Walmart Global Tech India, the technology arm of the world’s largest retailer, become a tech employer of choice in India. The partnership covered year-on-year employer brand audits, recruitment campaign strategy, outdoor recruitment hoardings and more. It’s an end-to-end employer branding programme that repositioned a retail giant as a destination for top technology talent.
NSEIT
For NSEIT, the technology subsidiary of the National Stock Exchange of India, we created an employer value proposition (EVP) built on the idea that people equal progress. The EVP inspires confidence and gives employees and candidates the sense that they are part of something bigger. It became the foundation for NSEIT’s employer brand and talent communication.
CRISIL
For CRISIL, a global analytics, ratings and research company, we activated the employer value proposition across several channels so it was seen, heard and, most importantly, felt. We combined employer communication, recruitment campaigns and employee engagement to bring CRISIL’s EVP to life for candidates and employees, strengthening its position as an employer of choice in analytics and financial services.
Primary research: 500+ employees surveyed, leaders interviewed across industries. What people want from work, beyond the pay slip.
GET THE REPORTEmployer branding helps businesses attract the right talent by communicating their culture, values, and career opportunities. Zensciences builds a distinctive employer brand that resonates with prospective candidates and sets clear expectations. By aligning these promises with the actual employee experience, businesses can foster trust, strengthen engagement, and support long-term retention.
An effective Employee Value Proposition (EVP) reflects what employees genuinely value and what the organization can credibly offer. Zensciences can help define this proposition by examining employee perspectives, organizational strengths, culture, and talent expectations, then translating these insights into a distinctive and consistent EVP that connects the internal employee experience with external employer brand messaging.
Yes. An employer brand audit examines how employees experience the organization and how candidates and the wider talent market perceive it. Zensciences can help identify gaps through employee and candidate research, perception analysis, and competitor benchmarking. These findings provide a clearer basis for refining employer positioning, addressing inconsistencies, and prioritizing improvements.
Employer branding ROI can be assessed through indicators such as qualified applications, time to hire, offer acceptance rates, recruitment costs, employee retention, and employer brand awareness. Zensciences can help align measurement with employer branding objectives, establish relevant performance indicators, and evaluate changes over time to understand how brand-building efforts contribute to talent attraction and recruitment effectiveness.
The employer branding process typically begins with research into employee experience, candidate perceptions, and the competitive talent landscape. This informs EVP development and employer brand positioning, followed by messaging, creative development, and activation across relevant candidate touchpoints. Measurement and ongoing refinement help keep the employer brand aligned with organizational priorities and evolving talent expectations.
Marketing builds a brand’s reputation among customers and influences purchasing decisions, while employer branding shapes how current and prospective employees perceive an organization as a place to work. Although their audiences and objectives differ, both rely on clear positioning, consistent messaging, and credible brand experiences to build trust and differentiation.
Whether you run a growing business or a global enterprise, the people you want are already deciding about you. Share your vision for how you want to be seen. We combine research, storytelling, and strategic execution to construct an authentic employer brand that delivers lasting success internally and externally
We look forward to hearing from you