The possibilities of a ‘beautiful self’

The answers to some of our most pressing life questions lie within ourselves. With the objective of empowering individuals to become their best selves and to become their own source of well-being, Ayam partnered with Zensciences to create a native application platform that could help people become a better version of themselves.

Our goal was simple: to keep the visual and product narrative very easy and ‘positive’ for the user to experience. We wanted the interfaces and various screens to resonate with the philosophy of the platform ideology itself – to be minimal, driven by calm and clarity.

To build this platform, Zensciences started with mapping the product portfolio into a user centric wireframe and information architecture. This further evolved into creating a design system that was modelled around the wave patterns of human minds and creating multiple functional and rapid prototypes of the various app interfaces that were Android and iOS compatible.

The project has since evolved into agile development sprints to go-live on app stores. We continue to work with the brand to optimize the product roadmap as it evolves in relevance to its market.