Driving demand for a global automotive technology company
Expertise Digital strategy, demand-gen, data and tech, campaigns
Time spent in the car, should be time well spent. Each moment should be an experience because consumers’ appetite for life-optimizing, experiential and connected technology is growing at a rapid pace and the auto industry cannot lag behind.
Zensciences worked with the HARMAN team to power the digital narrative by changing the conversation from ‘revolutions powered by horsepower’ to ‘experiences powered by technology’.
Zensciences ran targeted account-based campaigns, to drive engagement from decision makers and achieved more than 13.5 million impressions globally, and 200+ marketing qualified leads. The strategy included a mix of content and demand-gen digital activation across website, LinkedIn, eMail, podcasts, webinars, Google and search marketing.
We continue to work with the HARMAN team to further their brand vision and map their solutions portfolio with a digital audience across the globe.