Korcomptenz
An award-winning brand makeover; from repositioning to a revamped visual system.
2022
Brand repositioning | Logo | Brand Design Assets | Web Design
An IT services company, Korcomptenz (founded in 2003) is a total technology transformation provider in the areas of ERP, CRM, infrastructure management, and cloud.
While technology is the strong suit for many, what made Korcomptenz different in the market? In the words of their customers, leaders as well as employees – trust and personalization. Being completely focused on customers is what has helped them become successful in their industry.
While their existing customers not only know this, but also endorse it, how do we establish the same sentiment with potential customers?
We were asked to bring this story of ‘customer-centricity’ to the spotlight. This led to the creation of a new brand position as well as a whole new visual identity.
The research involved extensive interview sessions with a large number of their customers across the globe, technology partners and company leaders. This was to understand what the current standing of the brand was and what their perception of the brand was.
The findings and observations are then what shaped the next steps of improving their brand identity.
To get to the core of our new identity, we found insights from the above data that paved the next steps for us.
Finally, the new brand vision was executed – this included logo, design, video assets, development of the new website, etc.
The research involved extensive interview sessions with a large number of their customers across the globe, technology partners and company leaders. This was to understand what the current standing of the brand was and what their perception of the brand was.
The findings and observations are then what shaped the next steps of improving their brand identity.
To get to the core of our new identity, we found insights from the above data that paved the next steps for us.
Finally, the new brand vision was executed – this included logo, design, video assets, development of the new website, etc.
Working closely with the leaders, stakeholders, and its customers, we needed to develop a brand that not only reflects Korcompetenz’s core but also integrated strategy, and reveals the nuanced positioning via a look and feel that is authentic, unique, and modern.
Working closely with the leaders, stakeholders, and its customers, we needed to develop a brand that not only reflects Korcompetenz’s core but also integrated strategy, and reveals the nuanced positioning via a look and feel that is authentic, unique, and modern.
Create lasting value and a competitive advantage for their clients with innovative technology solutions that address their business challenges and drive their growth.
To that effect, #FocusOnYou became the perfect fit for the brand.
Create lasting value and a competitive advantage for their clients with innovative technology solutions that address their business challenges and drive their growth.
To that effect, #FocusOnYou became the perfect fit for the brand.
Thereafter, to bring the new brand positioning to life, we crafted a vibrant verbal and visual identity. To match the elevated brand promise, we developed various design assets from the new logo, brand colors, gradient, typography, icons, shapes, patterns, and image styles, and also tested their extensibility across digital assets.
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We look forward to hearing from you
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