Product naming and branding, positioning, design systems, campaigns and crowdfunding
Zensciences worked with Radiius to create the brand Bee – one of the smallest, most secure biometric NFC payment solutions. Equipped with a data chip that holds an encrypted payment credential, Bee was conceived as a convenient and safe alternative to carrying bulky wallets.
Since its inception, the Radiius founding has worked with Zensciences to craft the brand marketing architecture, along with product design sprints to keep pace with the rapidly evolving wearable payments ecosystem. Zensciences worked alongside and anchored multi-disciplinary teams across engineering, designs, crowd-funding and investor teams.
We were able to create multiple use cases given the unique product footprint and test market in target geographies and launch the product with a crowdfunding campaign on Indiegogo.